Apply Pressure: Scoob Rock & Lifeline Keep Hip-Hop Alive

With Apply Pressure, Scoob Rock and Lifeline return with a project that proves, once again, hip-hop is far from fading—it’s alive and raw!

From the opening track, the aptly titled “Apply Pressure”, the duo set the tone with relentless bars and a commanding delivery that leaves no room for hesitation. Over the course of twelve tracks, they strike a balance between the grit of old school rap and the freshness of new school energy, creating a body of work that feels both timeless and forward-looking!

Scoob Rock and Lifeline bring their distinct voices and undeniable chemistry to every beat. Their flows complement each other perfectly—technical precision on one side, soulful intensity on the other. Songs like “Down The Block” embody the essence of pure hip-hop, channeling their mindset, lifestyle, and mission to bring light and awareness through music.

Highlights are plentiful, but “Older” stands out with its soulful vocal sample, a heartfelt nod to the roots of Black music. Meanwhile, “Ya Heard 2” carries a breezy, infectious vibe destined to soundtrack the summer.

“Apply Pressure” is a statement, a celebration of the culture, and a reminder of hip-hop’s enduring spirit. Press play: