The French independent label ASV Records, founded by Louis, announces a strategic collaboration with the Los Angeles–based label 11:11 Records, founded by Elliot Daemon. This partnership formalizes a relationship that has grown organically between Europe and the United States for over five years, bringing together creative vision, cultural exchange, and long-term artistic development.
ASV Records traces its origins back to 2020 with ASV DVD — Always Stay Versatile — a raw documentary project born from a simple camcorder, inspired by A$AP Rocky’s AWGE DVD. Conceived as a visual and musical exploration, the concept highlights the connections between artists, styles, and territories. It was within this context that Louis met Danco in Bordeaux, giving rise to a lasting collaboration blending music, imagery, and creative expression.
In 2021, a meeting in Amsterdam with Elliot Daemon paved the way for a dialogue around the vision of 11:11 Records. In 2023, Beeto’s arrival in Brussels further strengthened this collective dynamic.
In 2025, after several years of work between Europe and Los Angeles, ASV Records becomes the European branch and creative partner of 11:11 Records. The collaboration will focus on artist development, international releases, creative direction, and visual projects, with an authentic, independent, and long-term–oriented approach.
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