ASV Records and 11:11 Records Officialize a Transatlantic Collaboration

The French independent label ASV Records, founded by Louis, announces a strategic collaboration with Los Angeles–based 11:11 Records, founded by Elliot Daemon. This partnership formalizes an organically built relationship between Europe and the United States that has been developing for over five years, bringing together creative vision, cultural exchange, and long-term artistic growth.

ASV Records traces its origins back to 2020 with ASV DVD — Always Stay Versatile, a raw documentary project born from a simple camcorder and inspired by A$AP Rocky’s AWGE DVD. Conceived as a visual and musical exploration, the concept highlights the connections between artists, styles, and territories. It was within this context that Louis met Danco in Bordeaux, sparking a lasting collaboration that blends music, imagery, and creative direction.

In 2021, a meeting in Amsterdam with Elliot Daemon opened the door to an ongoing dialogue around the vision of 11:11 Records. In 2023, Beeto’s arrival in Brussels further strengthened this collective dynamic.

In 2025, after several years of collaboration between Europe and Los Angeles, ASV Records became the European branch and creative partner of 11:11 Records. The partnership will focus on artist development, international releases, creative direction, and visual projects, driven by an authentic, independent approach with a clear long-term vision.

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