Hip-hop has come a long way since its origins. From its early days as a grassroots movement to its current status as a global cultural phenomenon, hip-hop has seen many changes over the years. One thing that has remained constant, however, is the importance of authenticity in hip-hop music. Authenticity is at the heart of Not Around‘s latest release, “Amber.”
“Amber” is a soulful rap ballad about love, a topic that has been explored first in hip-hop music by artists like LL Cool J and Not Around stays in that lane. What sets Not Around’s song apart from other current tracks, is its rap technique and solid story-telling. The rapper keeps it real, he speaks from the heart about his feelings for a woman named Amber. The lyrics are heartfelt and genuine, and they are delivered with a sincerity that is rare in today’s hip-hop landscape.
The instrumental in “Amber” is soulful and melodic, with a laid-back groove that perfectly complements Not Around’s smooth flow. The beat is simple yet effective, allowing Not Around’s lyrics to take center stage. The production is polished and professional, but it doesn’t overpower the vocals or detract from the song’s overall vibe.
“Amber” is both timeless and modern. Whether you’re a fan of hip-hop or just appreciate good music, “Amber” is a song that is well worth a listen.